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商品編號： UV0009 出版日期： 2001/10/08 作者姓名： Bruner, Robert F.;Conroy, Robert M.;Shank, Susan;Vaccaro, John 商品類別： Finance 商品規格： 17p 再版日期： 2017/01/26 地域： 產業： Beauty and personal care 個案年度： -
商品敘述：
Students assume the role of adviser to Anita Roddick, the managing director of The Body Shop, and prepare a three-year forecast of the firm''s income statement and balance sheet. Introduces percentage-of-sales forecasting, and walks students through the preparation of a simplified forecast, first using pencil and paper, then a spreadsheet program on a personal computer. Emphasizes the importance of being able to talk plainly about one''s financial forecast and the insights that are of use to the general manager.
涵蓋領域：
Corporate strategy;Financial analysis;Economic forecasting
相關資料：
, (UV0034), 9p, by Robert F. Bruner, Robert M. Conroy, Susan Shank, John Vaccaro;, (UV0054), 0p, by Robert F. Bruner, Robert M. Conroy, Susan Shank, John Vaccaro;, (UV0063), 0p, by Robert F. Bruner, Robert M. Conroy, Susan Shank, John Vaccaro
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